Design

Fun anyone? – Press launch campaigns for two Sony PlayStation titles.

• Design

Integer: 9 wins in 16 months

Concept and design for a case study award entry for Shopper Marketing agency Integer London.

Agency: TBWA

Design

Advertising campaign to launch San Miguel in the UK. A deconstructed and gritty approach to the styling of the ads, helped to amplify the 'Passion Beyond Reason' headline and arresting photography of the campaign.

Design
Typography

Trade press campaign highlighting the benefits of advertising in National newspapers. The styling of the headline of the campaign were based on the masthead typefaces of National Newspapers and placed on a newsprint background, tying the message to the media.

• Design

An integrated campaign for the launch of Tropicana Spirit. Outdoor advertising campaign with the 'Just a splash' tag line conveyed the ingredients of the product of juice with a splash of sparkling mineral water.

Agency: DDB London

3D Visualisation
Print Design
Digital Design

OOH
I was asked to create a 3D representation of a great looking new product for Aquafresh from a prototype design and some photographs supplied. Once the model of the Milk Teether was completed I then created illustrations and a press layout for the proposed campaigns to launch the product. The final selected press campaign that I was responsible for designing is below.
 

DIGITAL
I was responsible for the design of the the Aquafresh UK website. The site was designed to be built on the CMS Squarespace platform. A modular approach to the design ensured that local markets could manage their own content and marketing promotional campaigns.

Design
Art Direction

Design and art directional styling responsibility for the OOH and Digital campaign for Beko's 9 out of 10 campaign.

Other projects:
Beko brand shop on very.co.uk

Yahoo homepage takeover to promote Beko as Official Sponsors of the FA Cup.
With user initiated video where the crowd would perform a Mexican wave.

Neptune Investments – Brand relaunch

• Design
– OOH
– Press
– Digital
– Identity Guidelines

Invest in depth – Outdoor, Press and online campaign for the brand relaunch of Neptune Investment Management. The educational and bookish approach to the typography and styling seeks to convey Neptune's 'in depth' research based approach to investing.

I designed the brand relaunch campaign microsite based on the press advertising for which I was responsible. The immersive flash microsite communicated Neptune's 'in depth' approach to investing. I redesigned the main investor site based on the new corporate identity which was formed from the press advertising. The launch campaign was supported with a range of rich media ads.

A comprehensive set of advertising identity guidelines, covering, typography, colour palettes, imagery usage, and layout to ensuring consistency of campaign identity across all advertising formats.

Agency: Totem part of Engine Creative

Article designs and illustrations for The Berkeley Partnership. Downloadable from their website.

Concept
Design

The task was to refresh the corporate identity for the Eurex Group and it's subsidiaries. Having undertaken an audit of the comms output and their communication strategy, I set about redefining the identities of each of the subsidiaries. This took the form of creating a primitive shape for each brand. For example a lozenge for Eurex Exchange and Sphere for the Group etc. Taking a visual cue from the Eurex Group logo I then created a pattern which I mapped onto each of the shapes in the refreshed colour palette of each of the brands. This identity refresh was applied across all channels and literature, resulting in design templates and comprehensive sets of guidelines.

3D renders: Saddington Baynes
Cityscape Photography: Will Peason

Concept
Design

Identity creation and design for a new range of Umbro apparel enhanced with woven silver fibres. The sales brochure was used to sell the product range to retailers, highlighting the positive benefits of this clothing advancement. The brochure also served as marketing tool to tell the retailer the story of Evolution X as featured within the in-store promotional material for the range.

Design:
Instore and POS
Digitial and TV
3D Visualisation

I was asked to design and create the assets for the pre and post Christmas campaign for the high street and online retailer Game.co.uk. The character designs were created by the very talented Finger Industries. This campaign ran on TV, OOH, Instore and pre-rolls on YouTube.

I created the character designs below in an 8-Bit Pixel Art style as poof of concept for the campaign. The scuba diver and ninja dude were created at different pixel resolutions to see which would best translate for use in print and on screen. I had these two characters 3D printed in Sandstone at Shapeways for use in PR.

See the Christmas characters created by Finger Industries 3D printed and animated in 10 sec YouTube pre-rolls on my Journal here 

• Design

Things aren't as black as they look – Identity and design of the Press campaign for the launch of Engine Business. The styling of the headlines hidden then revealed were dramatised in print with varnishes and contrasting finishes to engage the audience.

Agency: Totem part of Engine Creative