• 3D Design
• Visualisation
• Print Design
• 3D Animation

The concept was to create a pop-up store in the Geffrye Estate in Hackney, East London for Chicago Bulls, Derrick Rose to launch his signature shoe the D Rose 3.5 Basketball shoe. The store was stocked with a hundred pairs of the shoes. The shelves in the store were set at 10ft high the height of a basketball hoop. The lucky first 100 in the queue were given just 24 seconds (The time it takes to make a real play in basketball) to jump for a pair of shoes. Proceedings were overseen by Derrick Rose himself. The kids of East London arrived en masse following promotion of the event through adidas UK, facebook, online and local marketing. 

AWARDS

Cannes Lion 2014 Gold Lion: Design / Brand EnvironmentsGold Lion: Outdoor / Interactive Outdoor Experiences\Silver Lion: Branded Content & Entertainment / Brand EntertainmentSilver Lion: Outdoor / Indoor Posters PR: Practices & SpecialismsSilver Lion: Outdoor / Indoor Posters PR: Practices & SpecialismsSilver Lion: PR / Practices & SpecialismsBronze Lion: Outdoor / Photography

Creative Circle 2014Gold of Golds: Best Creative 2013Gold: Experiential: Best Branded EnvironmentGold: Experiential: Best Event / Product LaunchGold: Experiential: Best Event Led CampaignGold: Craft: (Best Art Direction)

D&AD 2014Graphite: Integrated and Earned MediaGraphite: Outdoor AdvertisingWood: Direct

Eurobest 2014Silver: Direct

Campaign Big Awards 2014Gold: Direct (Fashion, Clothing, Footwear & Accessories)

One Show 2014Gold Pencil: Experiential Advertising / Events and Competitions

Andy Awards 2014 Bronze: Event

D&AD 2014 In Book: Direct Response / Ambient

PRESSNominated for Best in Book / JulyCreative Review Annual 2014: 

CREDITSPeter Souter: Chief Creative Officer / ChairmanAndre Laurentino: Executive Creative DirectorNick Tidball: Creative Director / Art DirectorSteve Tidball: Creative Director / CopywriterAndy Hunt: Store DesignKruno Ivancic: Global Brand LeaderDavid Barton: International Account DirectorJustin Martin: Account ManagerChris Bosher: PlannerNatalie Spooner: ProducerPetra Tiziani: ProducerWalter Campbell: DirectorMatt Shaw: Director of PhotographyNick Gilberg: EditorDavid Bass: Music SupervisionAdam Hinton: Photographer

Agency: Bright Partnerships
Services: 3D Design and Visualisation

Responsibility for the structural and spatial design of the Infosys Australian Open 2024 stand. The base structure comprised of 4 modular Spacecubes for which we created a dynamic external structure to house them.

Agency: Bright Partnerships
Services: 3D Design, 2D Design, Animation and Visualisation.

Brief
I was asked to design a transportable, multi-tiered structure for the DHL Logistics and F1 event season, throughout the US starting in 2023.

The initial use of the structure at the TPM (Total Productive Maintenance) Transport Logistics Conference, Long Beach, California was to promote DHL’s Logistics Trend Radar. (Delivering insight today, delivering value tomorrow.)

Concept
I designed the structure around the aesthetics of a shipping container with an industrial edge. The ground floor featured an activation space and catering booth with a hospitality and meeting space on the first floor.

I based the concept of the structure around a ‘Black Box’ which contains all the vital transport information.

I added a 360 digital screen formed of LED panels on the external perimeter of the structure, showing data from the Logistics Trend Radar. The addition of this screen drew parallels between ‘data’ and ‘value’ in its’ visual similarity to a stock market ticker.

This external ticker gave the structure a life beyond the daytime opening hours, as it was viewable 24 hours a day and conveyed an ‘always-on’ approach in relation to DHL’s Logistics knowledge and data.

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Also included in this case study is the structure at TPM 2024 and F1 Miami 2023 showing the versatility of the structure's design.

Agency: Bright Partnerships
Services: 3D Design, 2D Design and Visualisation

DHL shipping container stand design at Intel Extreme Masters 2023, Cologne. Gaming stations inside were loaded with the CS:GO DHL warehouse training map as part of the Ultimate 10 signup.

You can find out more about the Ultimate 10 here.

Agency: Bright Partnerships
Services: 3D Design and Visualisation

Conceptual contemplative creative spaces for collaborating artists.

Agency: Bright Partnerships
Services: 3D Design, 2D Design and Visualisation

Counter-Strike stand design at Intel Extreme Masters, Cologne. DHL training map warehouse photo-op background with a spinning wheel, where you could win CS:GO crate opening prizes.

Agency: Bright Partnerships
Services: Visualisation

Model, light and texture. The environment was modelled primarily from supplied images.

Services: Visualisation

Environment and stage set for the McLaren Shadow Project Season 2 finals at McLaren’s Technology Centre.

Environment modelled from reference images.

#McLarenShadow #SimRacing #SimRacingFans #esports #3d #3dmodeling #maxon #c4d #redshiftrender #redshiftc4d

Agency: Bright Partnerships
Services: 3D Visualisation

AWS hospitality evening event at The Randolph Hotel, Oxford.

3D scene modelled from reference images.

Agency: Bright Partnerships
Services: Visualisation

Amazon Web Services hospitality event at The Martini Tower, Monza.

3D scene modelled from reference images.

• Visualisation

Honda E Prototype at Milan Design Week 2019.

An immersive space telling the story of the Honda E Prototype car at Milan Design Week for Avantgarde London.

Visitors are first immersed in the sights and sounds of a bustling city. As they move through the space, the ambience becomes greener and more tranquil. When they walk through the final projection curtain, they come face to face with the E Prototype.

The prototype car, which was launched at the Geneva motor show is positioned in a landscaped space featuring plants and a conceptual tree centrepiece. Created by Italian artist Alessandro Gedda, the tree is made using bent birch ply and carries electric-blue lighting to represent clean energy.

Another space celebrates the "indoor" and features a collection of Scandinavian-designed classic furniture set against images of contemporary living spaces, representing the "seamless" living the E Prototype is meant to epitomise.

Visitors could also explore the interior of the car via virtual reality before sipping on an Italian coffee.

#hondae #honda #hondaexperience #milandesignweek #avantgardelondon #3Dvisualisation #visualisation #maxon #c4d #coronarenderer

Agency: Avantgarde London

• 3D Design
• Visualisation

I was asked by MKTG to design and visualise the Gore-Tex® Surround® 5D Experience. The experience was a multi-dimensional simulation that aims to convey the range of resistances and practical qualities of Gore-Tex® gear. Once in the experience in Gore-Tex® Surround® footwear you were exposed to the elements in a couple of immersive simulations, giving you the chance to see and feel the benefits of the Gore-Tex® technology for yourself. The immersive content for the 360° projection captured Henrhyd Falls in Wales and North Yorkshire’s Malham Cove with stunning scenery and ambient sounds of nature at its best.

You can see a film of the experience here.

Creative concept and production: MKTG
Client Director: Gary Whelan
Senior Client Executive: Luke Wreatham
Senior Production Manager: Georgina Raye
Visualise and Igloo Vision: 360 capture and projection

AWARDS
The Field Marketing and Brand Experience Awards – 2017

Most Immersive brand event (mass consumer)
GOLD MKTG, Gore-Tex®

• Design development
• Visualisation

Max Factor’s Facefinity foundation pop-up for MKTG.

This three-day pop-up event at London Waterloo featured:

• A shade-matching station with make-up artists helping visitors find their correct shade and give them a product sample.

• A suede lined tunnel that conveys the matte but velvet like finish of the foundation.

• Digital ticker tape display featuring scrolling brand text which acted as a backdrop for the beauty ring GIF booth.

• A selfie station that instantly printed Polaroids.

• Balloon arch with embedded screens displaying brand content.

Event Design
3D Visualisation

The Game, a life size video game that aimed to test your footballing talent, stealth and vision. This life-sized computer game was set in central london, where the players were the prey and they needed all their senses to survive.

The 3D renders shown here are from the initial presentations of the concept to the adidas client. I’m pleased that the design and aesthetic has changed little since handing over the project. You can watch the film of the event on YouTube here: http://bit.ly/1q5ZpKZ